I thought these were a joke on a few blogs today, but New Balance in England has made a very limited run of these Unknown Pleasures- themed trainers. The company has no plans to mass produce them (according someone on the New Order forum who emailed New Balance), and only a few boutiques in Manchester acquired them, which, of course, means they will be on eBay any minute now for ungodly amounts of cash. But none of that explains these:
Nike made some too? What the hell is going on?
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1 Update: Joy Division trainers set for production // Jun 6, 2007 at 4:01 pm
[...] out this very bizarre marketing strategy is becoming a reality. New Balance plans to produce a line of Joy Division [...]
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