Kim Gordon’s Mirror Dash clothing line is now available exclusively at Urban Outfitters. The Sonic Youth bassist/singer has ventured into fashion before with the X-Girl brand, which began back in the mid-1990’s and is now pretty much-Japan-only. Mirror Dash seems to pick up where X-Girl left off, as X-Girl kind of hit a ceiling in terms of age-appropriate colors and styles. Mirror Dash is clearly aimed at a slightly more refined/advanced demographic, which has but a whiff of rock n’ roll to it. But at least Gordon has never been a stickler for a purist’s aesthetic. Urban Outfitters has posted an interview with Gordon and her Mirror Dash partners to celebrate the launch.
Meanwhile, Sonic Youth is set to release its 16th album, The Eternal, via Matador this June 9th. Pavement bassist Mark Ibold has joined the band since the release of Rather Ripped in 2007. It will be Sonic Youth’s first full-boar non-major label outing since 1988’s Daydream Nation.