Idlewild’s sixth LP is on sale, but the band has not even begun recording it yet. In a strange marketing strategy, Idlewild said it is trying to deal "more quickly and directly with the fans." Umm, what? Not having label support might have something to do with it; times are tough, even for rock stars. The band plans to be in the studio in early 2009 with the new album’s release planned for next summer, so why would anyone pre-order a record that’s only mythical at this point? No idea. The Guardian has taken an even more cynical view of the money-grubbing ploy:
"Why stop at album number six, we ask ourselves. Why don’t Idlewild give fans an option to buy albums seven, eight and nine? Let us pre-order the next greatest hits album, due somewhere around 2015. And what about an inevitable "Live On the Moon" reunion disc, due March 2028?"
And with the quality of Idlewild records having taken a steep nose-dive post-100 Broken Windows, you’re really hedging your bets with this new one. No thanks.