I had the surreal pleasure of helping book Chris Knox at a Hot Dog stand in Columbia, SC way back in 1995. We picked him up at the airport, and he was wearing flip flops, short soccer shorts, and a tank top, which quickly let us know that he didn’t give a fuck- not in a patronizing pseudo-punk affront, but in a genuine couldn’t-care-less demeanor. He played a phenomenal in-store at local record shop, Manifest, before the requisite vegetarian dinner. His show at the hot dog stand was amazing. The crowd was mesmerized by his one man bag of tricks, his impromptu audience toe sucking, and, of course, his infectious barrage of crafty pop songs. When I saw this ad for Heineken (which features his song “It’s Love” off 2000’s Beat) my reflex double take was quickly overtaken with curiosity. In a strange turn of events, I’m honestly happy for him. He’s a great songwriter and deserves not only the accolades but also the cash. It’s just unfortunate that his music has to find an audience through a cheesy beer commercial.
SELLOUT: Chris Knox? WTF
Posted April 28th, 2008 by Eric Greenwood · 6 Comments