Aiming low: Regina Spektor hawks JC Penney

Posted October 1st, 2007 by Eric Greenwood · 6 Comments

Perhaps, she was inspired by Band of Horses’ pitch for Wal-Mart, but affected-beyond-all-get-out songstress Regina Spektor has politely lent her pasty white Russian Jew “Music Box” to low budget retailer JC Penney, dragging her credibility down more than a few rungs.

Tags: video

6 responses so far ↓

  • 1 SnowMaster7 // Oct 4, 2007 at 10:34 pm

    Get bent. She’s talented, and a girl’s gotta eat. I suppose you’d prefer that she post all of her music online for free for your cheap ass while busing tables at a Friendly’s?!? Please…

  • 2 K // Oct 5, 2007 at 12:59 am

    I’m so perplexed by the “nobody pays for music” justification for selling your music to corporate america so you “can eat.”

    Believe it or not, most major label acts saw very little revenue from record sales, even before MP3 killed the Record Stores. It’s not like people have stopped going to concerts, which is where most acts have always made their moolah.

    And I doubt anyone is getting rich off of selling their music to WalMart, Target, Volvo, JCPenny’s or even Friendly’s.

  • 3 patrick // Oct 5, 2007 at 9:50 am

    SnowMaster, get bent. She’ll barely see a dime from JC Penny, and no more than she’d see from any other royalty venues. I’d prefer that artists keep their integrity and not feel as if they have to sing for their supper.

    Come up here to the high ground; you can see everything from up here.

  • 4 E // Oct 6, 2007 at 1:13 am

    Honestly, do any of you know Regina Spektor personally or, for a fact know how much money that she made from the ad? The answer I am sure is no. Anyway, you all need to get over yourselves and stop with the accusations!! Stop being obsessed with what people in the “lime light” do and start being concerned with how you live your own pathetic lives. By the way when I say pathetic it is true by the fact that you revolve your lives around what other people do. Mind your own business. Regina Spektor is talented and whether or not she did an add for JcPenny’s is not going to change that. You either like her or you don’t like her, leave it at that.

  • 5 patrick // Oct 6, 2007 at 11:10 am

    We’re pathetic, says the man trolling Internet message boards and venting his sandy vag about our unfair “accusations.”

  • 6 Carlton // Oct 6, 2007 at 9:24 pm

    Kudos to E! Who cares really? But, I think Snowmaster has more of a point, than patrick. (The whole “get bent” thing is unnecessary, really, folks.) The moment an artist takes a dime for their talents, they have in effect, sold out. From their first time on stage for pay to doing a Penney’s commercial (in this case) no matter how much they profit, they are trading on their talent. What is wrong with that?