Et tu, José?

Posted September 26th, 2007 by Logan Young · 4 Comments

Since the Drawer here has recently become the judge, jury and foremost executioner for those seemingly good bands that do very bad things, the evil puppy-kicking corporate conglomerates can add a José González notch on their handcrafted by an eight-year-old in dank Singapore cellar belts with this one. To their collective credits, I really didn’t feel I was watching a commercial here, and the Sony BRAVIA thing doesn’t even pop up ‘til the end. Visually, it actually quite stunning – arresting even. And I’m still not all that clear on just what a Sony BRAVIA actually is. So why the ass would I want to buy one? I mean I probably could find one on eBay or head on over to the Best Buy and be insulted by the Geek Squad for not knowing some arcane technological acronym. Considering the fact I think I heard a José González tune on an episode of NBC’s Friday Night Lights (my dad made me watch it, okay) sometime late last year, I’m not all that surprised. And I guess it’s not a textbook case of a sell out if you’re not singing your own song. (Now that I think about, Iron and Wine didn’t make me wanna run out and get some M&Ms either.)

Basically, if you sell out, we will find you. And we will then post about here with a derision not seen since Jim DeRogatis wrote that Hootie and the Whitefish review. Indie McCarthyism it may be, but ol’ J.R. turned out okay in the end. Right? Shit man, the Kennedys had his back the whole time. And who has better luck than them?

Tags: link · news · video

4 responses so far ↓

  • 1 K // Sep 26, 2007 at 9:57 am

    6/17/06, Live at Bimbo’s:
    “The name Jose Gonzalez may not be well known around these parts, but thanks to a clever Sony Bravia television commercial that featured bouncy balls and a hill in San Francisco which made its way around the net last year, many folks are quite familiar with Gonzalez’s version of the song Heartbeats and judging by the large crowd and the response to the opening riff, the San Franciso hipsters came to hear that song on Saturday night.”

  • 2 Logan Young // Sep 26, 2007 at 11:22 am

    i see. at least it’s on here for everyone else to see now. truth be told, i actually kinda dig it.

  • 3 Eric Greenwood // Sep 26, 2007 at 11:28 am

    yeah, as far as those things go, it’s well done.

  • 4 K // Sep 26, 2007 at 1:28 pm

    Yeah, it’s a badass commercial. Bad ass song, too. I’d say Jose owes his current success to Sony and The Knife.